With more than 1,000 exhibitors and around 1,400 vessels, the Miami International Boat Show is one of the most famous and influential events in the nautical sector of the East Coast. With our suitcases full of OneUPs and really looking forward to start this wonderful experience, we set sail to the US to show our portable life preserver.
The OneUP team landed in Miami a few days before the event. With the imminent certificate of the USCG (United States Coast Guard) and the goods reviews received in each of the nautical fairs that we have participated, our team was willing achieve a great success and make clear our message: “OneUP is the solution to end drownings.”
The most wonderful event in the world
The Miami International Boat Show is one of the most crowded meetings in this city. Around 100,000 visitors assist to learn first-hand the latest developments that have been implemented in vessels and all the accessories that the users can add to secure their facilities. Related activities such as diving, sailing or everything that is closely linked to the sea, has a place in this event.
Over the last few years, this show has been held in different places of the city, but lately it has been installed at the Miami Marine Stadium in Virginia Key. Each winter, this space is transformed in an amazing way. It has custom wharfs and large air-conditioned tents, which are capable of accommodating more than 1,400 vessels. The great staging and reception by the organization was amazing.
Our team was very comfortable and managed to draw everyone’s attention in a booth of 100 square meters with al the OneUP devices. We showed our portable life preserver to everyone with our official distributor in Spain, Náutica el Pris.
In addition to explaining each of the characteristics of our product, we also did several demonstrations, which certified that OneUP inflates in less than 2 seconds.
Spanish organizations crossing the pond
During these days in which the events was held, we had the pleasure of receiving a visit from the Embassy of Spain in Miami and the Spanish Chamber of Commerce in Miami. Both institutions congratulated us not only for the great idea of creating a portable life preserver but also for the fast growth that the project has experienced in a few years.
Moreover, they were very proud that this Spanish company represented our country at the event, showing the talent of the young entrepreneurs from Spain.
Annual Heroes Breakfast sponsorship
In addition to being part of this edition of the Miami International Boat Show, we had the opportunity to sponsor the Annual Heroes Breakfast, an event in which unknown people receive recognition for protecting the common good of society. The winner of the fire department, policemans and lifeguards we also rewarded with a OneUP.
We are already back in Gran Canaria with a little jet lag, but we have our minds set on our next date. SICUR, here we go!