Startup is a word that probably sounds familiar to you, but do you really know what it is or what’s different from another kind of business? Do not worry; we’ll solve every doubt you have on this topic in this post.

Internet has changed everything, from how we communicate, consume, and even how we do business. In the past, the idea of starting a business seemed to be only possible for those who had a lot of money, but thanks to new technologies, anybody can fulfil their dreams now. At that moment, startups play an important role.

What’s a startup?

As its very name indicates, a startup is a newly founded company and in the stage of development. Not all of the startups have an innovative component, but this concept is part of the essence of a startup, which develops its business model from original ideas.

Startups

As its very name indicates, a startup is a newly founded company and in the stage of development. Not all of the startups have an innovative component, but this concept is part of the essence of a startup, which develops its business model from original ideas.

Technology is an indispensable allied for a startup. We’re talking about innovative business models, with a global and scalable ambition, consequently its development usually has a strong technologic component regarding the product or service: distribution, marketing, customer, etc.

The goal of a startup is for its business to be scalable, for the profitability to be able to multiply with the same investment. That’s to say, to reach to more people with the resources they have.

Unlike any other kind of company, startups don’t usually resort to traditional financing. In fact, they usually start with a minimum investment and working along its partners. When the startup in a certain way matures and requires an additional investment, it resorts to investment rounds and private investors.

“The ambition of a startup is global and go beyond frontiers.”

How to invest on startups using blockchain

As we have explained in previous posts, the blockchain technology is in everybody’s lips and it’s one of the most important technologic tendencies in the world right now. It’s more popular than ever in the cryptocurrency world and the tools based on this technology grow more and more predicting a future full of novelties.

Startups

Acquiring tokens could be a way to finance a project using the blockchain technology. Let’s say it is a funding similar to a crowdfunding: an amount of money is invested to purchase tokens and the possibilities to access to some services and rewards from the project as soon as possible.

However, when obtaining tokens, there is an essential difference with any collective financing campaign using a crowdfunding platform: tokens are interchangeable. In case the project rises in value before launching its product or services, the participants will be able to sell their tokens (or part of them) once these have increased their value, providing liquidity to all those who invest on this kind of projects. All this before the object of the funding turns into reality.

Our project has been built on the basis of OneUP Tokens. If you want to know how to participate and obtain our tokens, go to our previous posts.

Supporting the OneUP project

Unlike other startups, we already have a manufactured product with a registered patent and we are on the distribution stage. Then, where do the funds received from the purchasing of OneUP Tokens go?

Startups

Due to the humanitarian component of the project, as is only natural we set aside most of the resources obtained to both, the true support of the project and to promote the global distribution network of OneUP, as well as donating the units of the product to humanitarian organisations.

We have blockchain development technologies and security listed with a 20$ of the funds. Among others, we think of forming alliances internationally, so the efficacy of the development allows a good management in every stage of the project.

We think that building a great human team, which allows us to reach our goals, is the key for success. Therefore, we have assigned 16% of the funds to this cause. Marketing is also one of the main blocks, with an 18% of our funds; we consider advertising, influential digital marketing, development of active contents, social networks and we are focused to work in a SEO strategy to distribute an advertising campaign internationally.

Finally, we are using 5% of the funds to receive legal service. We have services from leading legal firms, which advise us on everything related to legal terms; and a 5% set aside for security reserve.

Startups

Joint financing on blockchain projects have become in one of the most remarkable novelties and open a new and interesting outlook in the world of the virtual money. That’s why we have decided to join this technology to take a leap forward and reduce the amount of drownings around the world.